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Nike AirMax: Niketown, NYC

Posted by DB - April 20, 2011 - Exhibits, P.O.P. Displays, portfolio, Retail
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Nike AirMax: Niketown, NYC

A custom 12’x12′ chrome steel tube frame with green fabric highlights these new shoes.

The giant glowing  cutouts brought full attention to the new product by lighting up the main display window and the 4’x4′ mirrored beveled wall cubes showed the product from every angle.






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